Brand Identity
Crafting Your Identity
Welcome to Keylime Graphic Design's branding page! Discover how my vibrant and creative branding solutions can elevate your business. I specialize in creating bold, fresh, and modern visual identities that capture your unique personality.
My Ideal Client
My ideal client is seeking a bold and fresh brand identity that stands out. I appeal to them by using vibrant, creative, and modern aesthetics. My branding begins with a mood board to define the theme, colours, and visual direction, drawing inspiration from citrus greens and zesty yellows. Early sketches lay the groundwork for a playful yet sophisticated visual identity.
Unique Branding Process
My branding process stands out due to its clarity, collaboration, and custom creativity. I start with in-depth research and a tailored mood board, ensuring each brand identity reflects substance and style. Our balance of hands-on design and strategic thinking, beginning with hand-sketched logo concepts, gives each brand a distinctive, organic feel. I design thoughtful, intentional brand systems built around the client’s values, voice, and vision.
To begin the branding project for my Freelance
company, Keylime Graphic Design, I started by
creating a mood board to help define the overall
theme, colours, and visual direction. I gathered
inspiration from bold, fresh tones—especially
citrus greens and zesty yellows—paired with clean,
modern aesthetics. The mood board helped me
visualize the tone of the brand: vibrant, creative,
and full of personality.
Next, I moved into sketching. I explored different
logo concepts by hand, playing with shapes,
icons, and layout ideas that captured the energy
and playful sophistication of the brand. These
early sketches laid the groundwork for the visual
identity. (2025)
Logo Design
Perfume Logo Auralie
For this Spring Perfume logo, I embraced a modern and playful design approach to capture the youthful energy of the brand. Using soft purples and a flowy, elegant font, the logo reflects both freshness and femininity. Designed with teens and young adults in mind, it balances trendiness with a touch of sophistication, making it feel light, inviting, and perfectly in season. The Logo was created using Adobe llustrator. (2025)
Cocoa Joy Artisan Chocolate Bars logo
The Cocoa Joy logo was designed to feel as delightful as the chocolate itself. Using a round, playful style on a rich yellow-gold background, the design radiates warmth and happiness. The brown font, with its smooth, chocolate-like curves paired with a clean sans serif, adds a modern touch. Each flavour is wrapped in its own vibrant pattern, celebrating the brand’s diverse and joyful spirit. The Logo was created using Adobe llustrator. (2025)
Sunroot Specialty Coffees Logo
The Sunroot Specialty Coffees logo blends tradition with rich origin. Featuring a small coffee bean nestled between two coffee leaves, enclosed in a circle stroke, the mark symbolizes care and heritage. Set in a classic serif font with an old-style charm, the white lettering sits boldly against vibrant South American-inspired packaging. The word “Brewers” alongside the emblem and beneath “Sunroot” ties it all together—evoking authenticity, craft, and the roots of exceptional coffee. The Logo was created using Adobe llustrator. (2025)
Bijoux & Co. Logo
The Bijoux & Co. logo embodies timeless elegance with its classic gold lettering and refined font. The delicate leaves design exudes luxury and grace, perfectly capturing the essence of the brand. A delicate tagline placed beneath the name adds a touch of sophistication, completing a look that speaks to beauty, craftsmanship, and enduring style. The Logo was created using Adobe llustrator. (2025)